"Interestingly, and something that doesn’t immediately feel comfortable, is Herzberg’s suggestion that the opposite of satisfaction is not dissatisfaction - it’s simply, no satisfaction." http://thereeddiaries.blogspot.co.uk/2013/11/tel-herzbergs-two-factor-theory.html - Peter Reed The University of Liverpool, UK

Example of Two factor theory
hygiene factors (Dissatisfies)
  • Learning content itself
  • A range of approaches to learning and teaching
  • Enthusiastic & passionate staff with good subject knowledge
  • Clear articulation of assessment requirements & due dates
  • Accurate timetables
  • Prompt and legible assignment feedback