"Interestingly, and something that doesn’t immediately feel comfortable, is Herzberg’s suggestion that the opposite of satisfaction is not dissatisfaction - it’s simply, no satisfaction." http://thereeddiaries.blogspot.co.uk/2013/11/tel-herzbergs-two-factor-theory.html - Peter Reed The University of Liverpool, UK
Example of Two factor theory
Motivators | hygiene factors (Dissatisfies) |
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